This was the era of the industrial revolution and an incredible increase in business and trade. Much of this business was conducted, sealed and celebrated to the social accompaniment of a glass or two of stout, ale, wine or whiskey, most often in Public Houses rather than in offices, which really didn’t exist as we would know them today. To match the importance of the business being conducted, these Public Houses became very comfortable and highly ornate in their design and finishes. So when we refer to the Irish Pub Concept, we are describing the 21st century version of the classic Victorian-style Public Houses of Ireland, keeping all the care and attention to design authenticity while adding in a premium standard of food along with great imported beers like Guinness, Smithwicks and Harp. This is a concept which has been prolific and successful for well over 100 years.
This concept was revitalized during the 1980’s and 1990’s throughout Europe, with encouragement from Diageo, and was introduced by them into the United States during the late 1990’s as a benchmark for quality and excellence in Irish Pubs. Diageo focused these quality benchmarks on five key criteria, namely authentic design, Irish food recipes using locally-sourced ingredients, great import Irish beers and perfect Guinness, great employees and Irish entertainment.
Although the Irish Pub Concept is predominantly under independent ownership across the United States and throughout the world, in its classic forms it is nevertheless an instantly recognizable brand, a quality that lends greatly to its success and longevity. In the same way that consumers trust well-known name brands and create positive bonds with them, the Irish Pub Concept instills in consumers an association with comfort, warmth, informality, hospitality, home-cooked food, classic beverages... particularly Guinness... and friendly service.
From the early days of the Irish Pub Concept, Diageo has been instrumental in promoting the core values the Irish Pub Concept, values researched over many years, and values which are known to build robust businesses. Diageo continues to provide initial guidance and direction to potential operators and investors through independent industry specialists on topics that include financing, site location, design/build, project management and operational execution.
However, while Diageo provides free access to these resources it cannot guarantee the execution of services by any third-party resource nor can it contribute materially to any development in any way other than with limited marketing and promotional support in those states where such is allowed by state and federal law.
If your objective is to develop an authentic Irish Pub Concept as described above, we strongly recommend you have an initial and free consultation with an expert who has worked with the concept for over 15 years. Ballance Hospitality is our nominated vendor in this respect and can provide you with the expert information you will need to consider whether developing the Irish Pub Concept is the right decision for you.
Before entering this web site, please read the following important information.
This web site makes reference to certain business materials as being available for purchase, by prospective publicans. These may not, however, be available to existing or potential publicans in certain states due to restrictions under state Alcohol Beverage Control laws and regulations.
This Irish Pub Concept, An Introduction (The "Introduction") has been prepared by Guinness solely for informational purposes to current and prospective Irish Pub Retailers. Guinness does not assume responsibility for or make any representation or warranty (expressed or implied) with respect to the accuracy or completeness of the information contained in this Introduction. Guinness expressly disclaims any liability for any statements, expressed or implied, contained in, or omissions from, this Introduction.
This Introduction's includes certain statements, estimates, and forecasts provided by Guinness with respect to hypothetical future performance of Irish Pubs and involves significant elements of subjective judgment and analysis that may or may not prove to be correct. There can be no assurance that these statements, estimates, and forecasts will be attained and nothing herein shall be relied upon as a promise or representation as to the future performance of any Irish Pub.
This Introduction's content/information has been prepared to assist interested parties in making their own evaluation of the Irish Pub Category and does not purport to be all-inclusive or to contain all the information that a prospective Retailer may desire. In all cases, interested parties should conduct their own independent investigation and analysis of Irish Pub ownership and the data set forth in this Introduction.