Generating and maintaining authenticity is so much more than simply building or renovating a beautiful pub, though of course that is a very important part of the consumer experience.
Resources
Owner Insights
Irish pubs still live up to their “Publican” roots. It gives people a place to meet, socialize and converse.
Irish Pub Operator | NORTH CAROLINAView Owner Insights
Pub Facts
As a result of the Guinness Irish Pub Concept initiative, approximately 8,500 pubs have been opened in 152 countries throughout the world and continue to grow at a healthy rate in all markets.